Are These The Best Cities For Emerging Designers Right Now?
Once (and arguably still) the cultural capital of the Western world, Rome has faced its own unique set of challenges. Yet designers who have chosen to base themselves here, away from Milan, enjoy more freedom as well as the opportunity to work in a place overflowing with history and culture. Now, even the old fashion houses are looking at the city with new eyes.
“In the last couple of years Rome has faced growing attention from the international fashion scene” says Serani. “Brands like Fendi, Valentino, Gucci, Bulgari, are all celebrating Rome through their shows, collections and designs. In my opinion this has contributed to create a sort of hype around the city of Rome, which I believe is well deserved as this is one of the most inspiring places in the world.”
Giulia Barela, of Giulia Barela Jewellery, agrees its a very special place to work: “I think that the most interesting thing of what is produced and conceived in Rome is that is it has a strong character of artisanality, the second thing is that there is a very strict connection between the output and the art, architecture and the antiquities that are around in the city.”
Yet despite the efforts of initiatives such as AltaRoma, the city does not have enough programs to support and encourage its young designers. “It is an exciting place” concludes Barela. “But it is extremely challenging.” Perhaps as these exciting creative talents continue to draw the attention of the world’s major fashion houses, Rome will reassert itself as not just a cultural capital in the broader sense but as a fashion destination worthy of its rich heritage.